BRAND NAMING
Hi, I'm Leon AKA Etymoleon. I work with agencies to coin brand names for their clients, using my expertise in word origins, historical research and marketing.
A collaborative approach to naming for your branding projects.
Bring me up to speed on your client’s branding project and I’ll curate list of distinctive name ideas, complete with explanations and availability checks. By partnering with me, your agency can focus on design, strategy and brand identity while I get creative with names, delivering thoughtful, well-researched options that you can present to your client.
These mock brand names reflect my naming style.
Play the clip below to learn the meanings behind the names.
Investor Network
Vertical Farm
Dating Service
Cleaning Products
Luxury Jewellery
Education Platform
I host a weekly podcast exploring the origins of words and names, giving me a vast lexicon to draw from in coining brand names.
Word History is a podcast where I trace words and names to their Old English, Latin, Ancient Greek and Old Norse roots. Along the way I uncover stories from history, including how companies got their names, the histories behind various inventions and traditions, and how words have changed in meaning over time.
My obsession with word origins inspired me to create a daily word game which I named Derivety, a blend of "derive" and "etymology". Play it at derivety.com.
I UNDERSTAND BRANDING. When you work with me to find your brand name, you'll benefit from my years of marketing experience. For over a decade, I've organised and hosted hundreds of brand marketing forums in London, bringing together leaders from start-ups, fast-growth businesses and global brands.
I specialise in creating invented names
Availability
Invented names are often more distinctive, meaning they're less likely to have been registered by other companies, giving you a stronger chance at securing your desired domain, trademark and social handles.
Originality
In industries crowded with literal names that spell out what a company does, invented names create intrigue. By choosing this type of name you can project a sense of originality that sets you apart from competitors.
Flexibility
As businesses evolve or pivot, invented names provide the flexibility needed for different activities, ensuring it is usable when expanding into new markets, introducing new offerings or shifting focus entirely.