Brand naming service. Work with word origin expert Etymoleon to find your perfect brand name.
“Need to name a company, product or service? I’ll use my expertise in etymology, the study of word origins, to coin a name for you. Whether you're ready to brief and commission me to craft your brand name, or just want a preliminary chat, get in touch using the form below.”
Leon AKA Etymoleon
When you work with me to find your brand name, you'll benefit from my years of marketing experience. For over a decade, I've organised and hosted hundreds of brand marketing forums in London, bringing together leaders from start-ups, fast-growth businesses and global brands.
These mock brand names reflect my naming style.
If you like what you see, let me create your brand name.
Investor Network
Vertical Farm
Dating Service
Cleaning Products
Luxury Jewellery
Education Platform
In this clip I explain the thought process and meaning behind these invented brand names.
I’m so fascinated by words and names that I host a weekly podcast exploring their origins, giving me a vast lexicon to draw from in crafting your brand name.
Word History is a podcast where I trace words and names to their Old English, Latin, Ancient Greek and Old Norse roots. Along the way I uncover origin stories behind companies (and how they got their names), as well as the histories behind various inventions and traditions.
NAMING YOUR BRAND: THE PROCESS
Briefing
I start by learning about your business through a questionnaire, covering everything from your business history and mission, to your preferred name styles and your competitor landscape. A following video call helps me to further capture the essence of you and your business.
Creative
I consult etymologies, dictionaries and relevant histories to uncover linguistic elements, which I then use to design potential names for your brand. During this phase, I also conduct soft checks on name availability for trademarks, domains and social handles.
Delivery
You’ll receive five expertly crafted name suggestions and guidance on potential social media handles where needed. The service includes up to three rounds of refinements on one of the names, to ensure you’re fully satisfied. For an additional fee I can continue working with you on refinements or alternatives.
FAQS
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I am based in the UK, but I can work with businesses globally.
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The standard project timeline is 10 days from the video call. If you require a faster turnaround we can discuss potential options to expedite the project.
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I need details such as your business history, future plans, industry trends, competitor names, your preferences for names, and the demographic of your target audience.
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Having a specific idea is helpful as it guides me on the type of names you prefer. If there’s a name you have in mind that is unavailable, I can create something that captures the same essence but is distinct.
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You will receive five name suggestions, and I can make three revisions based on your feedback.
It’s important to provide as much information as possible during the briefing stage to ensure the suggestions align with your vision.
For an additional fee we can continue working together on refinements and alternative names.
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My speciality is in naming. I can recommend experts for additional branding services, such as logo and website design.
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I would be delighted to hear from you. Even if you’re not ready now, feel free to complete the form for an initial email conversation.
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I conduct soft checks for name availability, but for surety you will need to seek legal advice from a trademark specialist.
For an additional fee, I can coordinate with your chosen trademark expert to ensure the five suggested names you receive meet their availability standards. Please note that you'll be responsible for covering their fees.
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Yes. If you're an agency offering branding services and would like to commission me to help with naming on a client projects, please get in touch.
I specialise exclusively in naming, making me an ideal partner for agencies that excel in creative or design work but need a dedicated word-origin expert to craft brand names with meaning.
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The standard naming service is £650 (GBP)/$830 (USD), which includes five name suggestions along with three refinements of one of the names.
Lower rates apply for clients with multiple projects and for those referred by trusted industry partners.
Additional fees are applicable for complex briefs and add on services.
Get in touch using the form below to start working with me.
My obsession with word origins also inspired me to create a daily word game which I named Derivety, a blend of "derive" and "etymology". Play it at derivety.com.
Literal names have their place but Leon specialises in invented names which spark curiosity.
Availability
Invented names are often more distinctive, meaning they're less likely to have been registered by other companies, giving you a stronger chance at securing your desired domain, trademark and social handles.
Originality
In industries crowded with literal names that spell out what a company does, invented names create intrigue. By choosing this type of name you can project a sense of originality that sets you apart from competitors.
Flexibility
As businesses evolve or pivot, invented names provide the flexibility needed for different activities, ensuring it is usable when expanding into new markets, introducing new offerings or shifting focus entirely.