Brand naming service. Work with Etymoleon to name your company or product.
“Need a name for your company or product? I combine expertise in word origins, historical research and marketing to craft distinctive names. Whether you're a start-up, a business rebranding with a new name, a company launching a new product, or an agency seeking naming expertise for client projects, get in touch using the form below.”
Leon AKA Etymoleon
These mock brand names reflect my naming style.
If you like what you see, let me create your brand name. Scroll down to find out why I specialise in invented names.
Investor Network
Vertical Farm
Dating Service
Cleaning Products
Luxury Jewellery
Education Platform
In this clip I explain the thought process and meaning behind these invented brand names.
I host a weekly podcast exploring the origins of words and names, giving me a vast lexicon to draw from in coming up with your brand name.
Word History is a podcast where I trace words and names to their Old English, Latin, Ancient Greek and Old Norse roots. Along the way I uncover origin stories behind companies (and how they got their names), as well as the histories behind various inventions and traditions.
When you work with me to find your brand name, you'll benefit from my years of marketing experience. For over a decade, I've organised and hosted hundreds of brand marketing forums in London, bringing together leaders from start-ups, fast-growth businesses and global brands.
My obsession with word origins also inspired me to create a daily word game which I named Derivety, a blend of "derive" and "etymology". Play it at derivety.com.
I specialise in invented names, here’s why…
Availability
Invented names are often more distinctive, meaning they're less likely to have been registered by other companies, giving you a stronger chance at securing your desired domain, trademark and social handles.
Originality
In industries crowded with literal names that spell out what a company does, invented names create intrigue. By choosing this type of name you can project a sense of originality that sets you apart from competitors.
Flexibility
As businesses evolve or pivot, invented names provide the flexibility needed for different activities, ensuring it is usable when expanding into new markets, introducing new offerings or shifting focus entirely.