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The stories behind companies and inventions, in a quick weekly read.

“Subscribe to my weekly Company Histories newsletter for a quick look at the stories behind the companies and inventions you know and love, along with how brands got their names and the origins of everyday business terms.”

Leon AKA Etymoleon

Get inspired by the origins of companies and discover the meanings behind famous brand names. Scroll down for example features. First issue coming January 2025.

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  • Tinned Baked Beans first appeared on British shelves in 1886, thanks to Heinz. They were initially sold exclusively by the upmarket department store Fortnum & Mason.

    US entrepreneur Henry Heinz brought five suitcases of the tinned goods to Britain in 1886. A buyer at Fortnum & Mason famously declared, “We’ll take the lot”. 

    Initially baked beans were imported from the US but production moved to Harlesden in London in the late 1920s.

    The concept of stewed beans is credited to Native American culture. In British English, the bean typically used in baked beans is called a haricot, a name believed to come from the Nahuatl language through the word "ayecotli". Nahuatl is a language native to the Mexico region.

     In the United States, the haricot bean is known as the navy bean, a term coined in the mid-19th century due to its status as a staple food for sailors.

  • Disney, the surname of the company’s founder Walt Disney, originates from the French name d'Isigny, meaning from Isigny, a town in Normandy, France. It is a locational surname that was anglicised from d'Isigny to Disney over the centuries after the family came to Britain in the 11th century with the Norman Conquest. The village of Norton Disney in Lincolnshire is named after the family, who settled there.

  • The history of Wi-Fi traces back to developments in the early 1990s, but the technology truly took shape in 1999 when a group of companies formed the Wireless Ethernet Compatibility Alliance to advance wireless networking.

    Contrary to popular belief, Wi-Fi is not short for wireless fidelity. The term was actually coined by the branding agency Interbrand, which was tasked with creating a consumer-friendly name to replace the technical term IEEE 802.11, the standard for wireless communication.

    Interbrand suggested Wi-Fi due to its resemblance to hi-fi, a term familiar to consumers in the realm of audio electronics. Hi-fi, short for high fidelity originally referred to the faithful reproduction of sound. The word fidelity itself comes from the Latin fides, meaning faith, a term also found in infidelity, which denotes adultery.

    The similarity to hi-fi led many to mistakenly believe that the fi in Wi-Fi also stands for fidelity, but this isn’t the case.

  • The Latin word vestire, meaning to dress or clothe, is the origin of the word vest. It also forms the basis of the word invest, which developed its meaning related to capital from the idea of using resources to "dress" or transform something.